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eCommPublishing Kit Curriculum Guide

Step 1 Supplement

FAQs About the Project’s Costs & Money Management

What's does the eCommPublishing Kit cost?

A license to use the eCommPublishing Kit sells for $499 per school year. It includes the use of all of the course materials and the template based Wizard driven Web site for your student-run publishing business.

Any school using Genium's full-year or half-year eCommEd curriculum kit has unrestricted access to all of the eCommPublishing Kit's resources at no additional cost.

There is full funding available to schools using the eCommPublishing Kit for the first time. This funding is limited however, so it is distributed to first-time user schools on a first come, first served basis. To apply for this funding, please complete and fax this application form. All applicants will be notified of the results within five working days of receipt of their completed applications.

Are there any other costs associated with the project?

Yes. The class using the Kit actually forms a real-world publishing company that is managed from inside their classroom. Although the student/employees of this company are not paid a salary, they do attempt to publish and sell a book. There will therefore be a cost to produce the books they sell during this project.

The publisher of the eCommPublishingKit, Genium Group Inc, has made an arrangement with a printing company to provide very affordable book printing prices in low quantities. For example, if your student-run Company is successful selling 100 copies of a 100-page book, your cost to produce this book should you decide to use Genium's book-printing services would be $4.29 each or a total of $429 (for a 5 1/2" x 8 1/2" perfect bound paperback with a four-color front and back cover). It is recommended that the books published as part of an eCommPublishing project be sold for between $10 and $15 each.

Participating schools are under absolutely no obligation to utilize the book-printing services made available by Genium. Should you prefer to do so, you are free to have your books printed by a printing company you select and negotiate with.

The class may decide to incur additional expenses as well. As part of the project, the student-run business is expected to develop a business plan, budget and cash flow projection. These exercises are designed to force the students to give serious consideration to all anticipated expenses and cash needs before they are incurred. Under their instructor's supervision, the student-run company makes sure they do not get themselves in a situation in which they owe money that they do not have.

Where does the money needed to pay for the book printing come from?

The project materials provide several ideas for an eCommPublishing student-run business to generate the capital they will need to fund their startup. Chief among them is the pre-publication sale.

Just like in a real publishing business, the student-run publishing company has the option of doing a pre-publication sale in which they accept advance orders and advance payments for the book before they actually pay to have it printed. This pre-publication sale serves two important purposes.

First - it provides a clear indication of the market's interest in the book. A lower than anticipated level of advance sales indicates the existing marketing effort for the book is not working as well as planned. Just like in a real-world publishing business, the student-run company must then make a choice to either try to expand and strengthen its marketing effort or abandon the project. If on the other hand advance sales reach or exceed anticipated levels, it is an indication that the students' marketing plan is working and can be continued and financed entirely by the revenues generated from book sales.

Second - the monies generated from advance book sales can be used to pay the printing costs for all of the books your company anticipates will be sold.

Actual Case History Example - An e-commerce class at Galway High School in upstate New York was the eCommPublishing Kit pilot class during the 2008-2009 school year. Their business plan goal was to sell 300 copies of their student-written book. They began their advance sale promotion about five weeks before they were scheduled to get the book printed. They sold approximately 70 advance copies at $15 each generating enough money to print 350 copies of their book.

How do schools and school districts handle the revenues generated from sales of these books?

First of all, all monies derived from the sales of books published as part of an eCommPublishing project go directly to the school. The decision of how that money will be used is entirely up to your school. As for record keeping purposes, you must of course follow your district's own policies and audit guidelines so Genium Group suggests you could simply emulate what you are currently doing to account for your school's Yearbook revenues and expenses. But keep in mind that the purpose of this project is to teach students how a real-world business does things and your student-run company will have its own finance department. Make sure the students who staff that department are given both the opportunity and responsibility to help make sure the handling of these funds comply with your district's accounting policies and guidelines.

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