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eCommPublishing Kit Curriculum Guide

Step 8 Supplement

Production Plan Checklist

Decide where stories for your book will come from:

Options
  • Work with your school’s English Department to get best student writers to provide stories.

    English teachers have option of assigning stories as class assignment or hand picking students to write stories. (See eCommPublishing Supplement, Seeking Cooperation of your School’s English Department)

  • Recruit your own writers from your school’s student body. Offer students a royalty based on percentage of actual sales and stress the fact that this experience will look great on future college applications, resumes, and job applications.

  • Recruit writers from your community.

Decide upon the desired length of your Book in terms of the number of pages and total word count.

It is suggested your finished Book be between 100 and 150 pages in length, which means the word count of all stories combined need to between 25,000 and 38,000 words. To make sure you achieve this size, require authors to submit stories containing a minimum word count. Be careful to make sure your guidelines are realistic and well thought out. For example, if you choose 1,000 words as the minimum Word count per story submitted, you’ll need to be prepared to include as many as 25 stories to achieve the suggested minimum total page count of 100 pages. That’s a lot of different writers you’ll need to get involved. Note the Rug City Student Press demo project published five stories of 5,000 words each in their student-written book.

Provide Authors with writing and submission guidelines:

You need to make sure that each author follows the same format and content guidelines when writing and submitting their stories. The eCommPublishing Writing & Submissions Guideline Supplement provides a good example of all the issues that need to be addressed with your authors before they begin their stories. These issues include document format, storylines, appropriateness for intended audience, copyright, editing/proofreading requirements and submission instructions.

Title of Book

You must decide what the title of your book will be. Options for coming up with a title include having your Company’s employees create one via brainstorming, have your Company come up with four or five possible titles and letting visitors to your Web site vote for their favorite using your site’s online poll, conducting a contest for the best title inside your school and giving the winner some sort of prize.

Front Cover Design

You must create a front cover design for your book. Consider asking students in your school’s art department to submit cover designs and then choosing the one your Company likes best. You could post the submitted cover designs at your Web site and have visitors vote for the one they like best. Or for the fastest and most direct solution, you could simply ask your school’s best student artist to come up with your cover design. Make sure you inform your front cover submitters that the finished size of the book will be 5 1/2 inches by 8 1/2 inches.

Prepare content for all other front matter and cover pages of your Book

See the eComm Publishing Kit’s Suggested Front Matter and Cover Page Content for Your Book Supplement for a guide to the information your Book’s front matter pages should contain.

Prepare Cover Advertising Art if Necessary

If your Company is selling Cover Ads, you’ll need to create the artwork for the ads. Make sure you first ask the advertising organizations if they would like to provide the artwork for their ads. If the advertisers ask your Company to create the artwork, ask your school’s art department for assistance with preparing the ads. Again make sure you inform your ad designers that the finished size of the Book will be 5 1/2 inches by 8 1/2 inches.

Preparing Master Print File

Once your authors have submitted the electronic files containing their final stories it is time to create your Book’s master print file. This file needs to include Acrobat PDF versions of the following Book components:
  • Front and rear outside and inside covers
  • Front Matter
  • Inside Text

Choosing a Printer

Your Company has two options for getting your Book printed:
  • Find a printer in your own community to print the book — the biggest advantage of working with a local printer is that you might be willing to find one that will donate or discount its services in support of your Company’s and your High School’s effort. The biggest disadvantage would be if the printer is not experienced in the production of paperback, perfect bound books and requires a lot of additional guidance and instruction from your Company
  • Use the eCommPublishing Kit’s own printing service to print your book — the biggest advantage of using the eCommPublishing print service is that once you’ve submitted the Master Print File for printing, you will have the confidence of knowing the printer will be able to produce your Book without need for additional guidance from your Company.

Determining How Many Copies to Print

Your Company set a goal for the number of copies of the Book it expects to sell. Now is the time to double check with the Management of your Company to make sure everyone still feels that number is reachable. If your Company has already initiated a pre-publication promotion for the Book, compare the number of pre-pub orders received thus far and compare it to the total number of copies your Company expected to sell during the pre-pub promotion. If the comparison indicates you are selling fewer copies than projected, you might want to scale back your sales projections and print fewer Books at this time. If, however, prepub sales are going better than expected, consider increasing your print quantity. Efficient inventory management is one of the most important factors to profitable business. Your goal should be to have just enough inventory to satisfy the market’s demand for your product. The hard part is accurately forecasting the level of that demand. By studying the book printing pricing chart below, you can see that the more copies of the book you get printed, the cheaper the per-book printing cost. But if you print 500 copies and only sell 200, you’ve reduced your Company’s profits by hundreds of dollars. It is therefore very important that your Company revisit and give serious consideration to how realistic your sales projections are before placing your Book print order.

Budgeting Production Cost of Your Book

Your Book’s printing cost will be determined by the number of pages it includes and the number of colors required by its front cover design. This chart can be used to help you estimate the cost of printing your Company’s Book should you choose to utilize the eCommPublishing print service. The pricing quoted is for a 5 1/2” x 8 1/2” book printed one color black on all inside pages with a four-color front and back cover. These prices are subject to change so it is necessary to confirm the printing cost of your book prior to placing your print order.

80 Pages 100 Pages 125 Pages 150 Pages
50 Copies $4.54/Book ($227.00) $5.35/Book ($267.50) $5.71/Book ($285.50) $6.77/Book ($338.50)
100 Copies $3.31/Book ($331.00) $3.79/Book ($379.00) $4.31/Book ($431.00) $4.92/Book ($492.00)
250 Copies $2.48/Book ($620.00) $2.92/Book ($730.00) $3.29/Book ($822.50) $3.62/Book ($905.00)
500 Copies $2.18/Book ($1090.00) $2.52/Book ($1,260.00) $2.81/Book ($1,405.00) $3.21/Book ($1,605.00)
1000 Copies $1.92/Book ($1,920.00) $2.22/Book ($2,220.00) $2.47/Book ($2,470.00) $2.67/Book ($2,670.00)
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